The Brvtalist: Let's start from the beginning. What was the inspiration for creating VAVA Eyewear? With so many eyewear brands in the field, what did you feel you had to say or show that maybe others don't?
Pedro da Silva : I always had a keen interest in Minimalism, the interface of art and fashion, and Bauhaus. I’ve always liked basic shapes, and admired a lot artists like Sol Lewitt, Malevich or Josef Albers. My keen interest for the Bauhaus movement and minimalism goes a long way back. I wanted to develop an eyewear collection that follows the same minimalist and architectural standards. Ultimately, the aim of the brand is to achieve a contemporaneous functional look, whilst being simultaneously conceptual and timeless.
On the other hand I have been long fascinated and inspired by the Detroit techno scene and the city's post-industrial evolution. VAVA’s mission is to represent the man in control of the technological world whilst looking ahead of himself also. Everybody at VAVA lives by this philosophy, reinforcing their belief in this vision.
Finally, at a time when fashion is omnipresent and somehow random, we at VAVA believe it is necessary to re-orientate and to reacquaint what fashion should truly represent: A return to the essential requirements of design and quality.
TB: Who designs the VAVA line(s)? Talk about the creative process and what you try to do with each collection.
PS: I’m the creative director of VAVA and I collaborate with 2 eyewear Designers: Giordano Cazzola and Beate Leinz. Giordano Cazzola, a multidisciplinary designer working in the eyewear industry, is based in Milan. Beate Leinz is currently based in Berlin and she worked previously as eyewear designer for Prada in Italy over 15 years.
I do not usually follow trends and fashion. I believe in style, and style never changes, just evolves. I see it more as a continuous evolution. Actually, I like to think more about evolution, questioning / reflecting and digging / deepening. I like consistency and particularly enjoy works that are representative of something bigger. Another interesting aspect of our project is that our mood is visceral, granting veracity to the project and therefore to our collections.
TB: I love the links to Detroit and Berlin. How did you decide to associate the brand with these two cities and what do you think they contribute to the aesthetic or ethos of VAVA?
PS: As previously said, I have been long fascinated and inspired by the Detroit techno scene and the city's post-industrial landscape. Detroit, once a symbol of industrial prosperity, dramatically collapsed and was forced to re-invent itself to ensure its survival. The techno movement emerged as a significant step in this process of rebirth, and was part of a movement towards the creation of a Techno City, the city of the future. I wanted to create a label that would both embrace the highly conceptual language of machinery (including mechanic sound) and the arts. When I decided to create my own eyewear label I moved back to Germany. Berlin being, like Detroit, a post-industrial city with strong links to Techno was the perfect spot.