The Brvtalist is pleased to premiere the striking new ad campaign from Berlin-based fashion house UY Studio. Released in conjunction with the latest additions to their online shop, the campaign is conceptual, as well as daring.
UY is an innovative brand that has grown into a full art collective, incorporating the disciplines of photography, art and home decor. UY sees no aesthetic division between him and her and is truly unisex, hand-crafting garments that are minimal, monochrome and architectural in form. All of the products are handmade in Berlin and UY is devoted to quality, design and affordability. We were instantly drawn to the clean lines and avant-garde ethos.
The latest campaign is an incredible example of high concept fashion that challenges traditional social and cultural norms. We spoke to the UY design team and the inspiration behind the shoot was the idea of timeless, ageless, seasonless garments that allow the wearer to embody their own masculinity and/or femininity. The shoot was kept very simple, as they wanted to keep it in line with previous look books and all photos were taken in their studio. The muted background places even more emphasis on the models and gives the viewer ample opportunity for analysis and interpretation.
We love the juxtaposition of non-traditional models with cutting edge, gender neutral design. The contours and composition of UY's garments is even more pronounced and the campaign maintains both a playfulness and sophistication. We would like to thank UY Studio for allowing us to premiere such an impressive project. The fashion house is one that we both respect and admire and we look forward to covering more of their lines.
For more information and e-boutique, please visit their website. Also connect with them on Instgram (UY.studio) and Facebook.
-JRS
Credits:
Models: Erwin Werder,
Model: Anna von Ruden form Modelwerk Berlin
Photographer: Jacqueline Mikuta
stylist: Erik Raynal
Assistant: Olive Brown
Click image to enlarge*
