Thinking about the changes in fashion, photography, culture and beyond from the turn of the century through the late 1960’s is almost difficult to wrap your mind around. Two world wars, major technological advances and the birth of the modern fashion industry are just a few societal touchstones to consider. This is why, Outside Fashion: Fashion Photography From The Studio To Exotic Lands (1900-1969), is so fascinating to look at. On view now at Amsterdam’s Huis Marseille photography museum, Outside Fashion represents an incredible timeline of cultural trends, social conditions and much more from across six dynamic decades. Whether a studio shoot from 1910 to a stunning South American location in the 60’s, the exhibition brilliantly looks at everything from tourism, beauty, ready to wear fashion and photography itself. Looking at these photographs will undoubtedly transport you to the time and you can see the evolution of one of art’s most vital mediums.

On view now through March 8, 2020. For more visit: https://huismarseille.nl/en/

-JRS

Pierre Cardin dress. Gerasa, Jordan, 1965 (C)Henry Clarke / Galleria / Roger-Viollet

From the museum:

A unique Parisian fashion archive comes to Amsterdam

At Huis Marseille’s invitation, a selection of vintage fashion photography from the Palais Galliera Musée de la Mode de la Ville de Paris will be shown in Amsterdam in the winter of 2019. The exhibition will display unique photographs and magazines that are normally kept deep in the archives of the French fashion institute. The selection was made by Sylvie Lécallier, Head of the photography collection at Palais Galliera. The historical development of fashion photography, from studio settings to outdoor shoots, is a story of emancipation and liberation, both in visual and geographical terms. The exhibition shows how over the years women’s bodies gained increasing freedom – starting from static poses, shrouded in long gowns, and moving to sports activities, sunbathing, or simply laughing and walking down the street. Over the same period photography moved from black and white to colour, and the range of places where these photographs were made expanded enormously due to the advent of worldwide tourism.