Memphis Group co-founder and post modern painter, Nathalie du Pasquier, has teamed up with L.A.-based American Apparel to create a capsule collection of Memphis inspired clothing and accessories. French born and Milan based du Pasquier is an originator of the Memphis design movement, which was an Italian collective of artists and architects who rose to prominence in the 1980’s. Famous for their color patterns, geometric shapes and avant garde forms, this collaboration actually makes a lot of sense.
Du Pasquier has not worked in fashion for quite some time and didn’t even know what American Apparel was up until a year and a half ago. With all that aside, her designs look great on the AA silhouettes and the collection is a refreshing take on what has become a rather boring solid color lineup of basics. All of the products were designed by du Pasquier in Milan and made here in downtown L.A.. I really like the baby doll dresses for women and the casual black and white button ups for men. Also the tote bags and throws are must haves. Here’s hoping for more innovative collaborations.
View the entire collection and the video here.