Mercedes-Benz Fashion Week took place last week in Berlin and as per usual there was a nice array of both established and up and coming designers on display. We always like the shows in Germany as they tend to feature fresh talents and collections that are high concept, art-driven and not afraid to take risks. Sweden's Odeur Studios is the perfect example. Founded in Stockholm in 2006 by Petter Hollström, the label began as an experiment and has since grown into a worldwide fashion brand. By replacing the traditional word-based logotype with a brand specific scent that is infused in the garments, Odeur was able to become the label with a non-visual logotype.
The stage was nicely set for brand's A/W 2016 collection, which premiered last week in Berlin. The neon hues added to the dark, electronic soundtrack and models appeared only as shadows to begin the show. When the lights came on, a striking yet effortless collection was introduced to the audience.
While typically a monochrome palate, the designers utilized some very nice prints for this collection. Sticking to mostly black and white (with some deep blues), the print looks right at home in winter fabrics like wool and cashmere. We love this coat's long silhouette with its printed tails and high neck.
Variations of the military bomber jacket were also used throughout the collection. Asymmetrical zippers, flowing tails and more were all well-executed additions to the traditional garment. Here we see the print above on a male model and the proportions are exaggerated, yet nicely restrained. Odeur prides itself on crafting unisex fashion and many of the looks carry an androgynous allure that is irrespective of gender or orientation. The show also featured models holding hands, walking the runway together, and it is clear the line is made for all to enjoy.
We're never against winter whites and the loved a few of the all white looks on the runway this season. While perhaps not for the punishing winters of Eastern Europe, these would be right at home pretty much all year in Southern California.
One of the best qualities of Odeur is the brand's ability to blur the lines between casual and serious looks. Single breasted blazers and coats showed up quite a bit and were quick to highlight this fact. The dark tones of the ensembles added a nice touch of sophistication and so many of the looks are ready for morning, noon and night.
Odeur's A/W 2016 collection is a successful attempt at bringing together elements of casual sportswear, urban elegance and androgynous fashion. We love the fact that you can't quite put your finger on what or who the line is made for but you know that it can work for anyone and everyone. Odeur continues to elevate the brand and the packed house in Berlin is evidence that more and more people are taking notice. We look forward to more collections from designers Gorjan Lauseger and Petter Hollström. For more information and worldwide retailers, please visit Odeur.